Legal and Ethical Pitfalls Await Dentists Who Use Groupon

Image courtesy of Stuart Miles / freedigitalphotos.net

Image courtesy of Stuart Miles / freedigitalphotos.net

$49 for dental exam with x-rays and cleaning.  54% off teeth whitening.  52% off Invisalign treatment. These are just some of the many dental deals I found on a recent visit to the Groupon website.  Although many dentists currently use voucher advertising, such as that provided by Groupon, Living Social and similar sites, this type of advertising may be illegal, unethical, or both, in some states. Continue reading

New Continuing Education Rules for Wisconsin Dentists

On August 1, 2012, new rules clarifying continuing education (“CE”) requirements for Wisconsin dentists and dental hygienists became effective.  These rules provide additional information and guidance on a number of topics relating to CE, including all of the following: Continue reading